What is Pexels.com?
If you haven’t heard of the website, Pexels.com, you’ll be fascinated to learn that the website is a repository of photos and videos produced by content creators all around the world.
- Pexels is “a platform that allows you to post, link, store, share and otherwise make available certain information, text, graphics, photos, videos, or other material”
Joining Pexels is free and very straightforward – simply create an account and start uploading photos!
The content you upload to your Pexels account must:
- Be original content you capture
- Exclude graphic nudity, violence, or hate
- Mindful of the rights of others
- High quality photos and videos
Once you’ve created an account and begin to add your content, you’re on the path toward earning money that’s nearly passive.
How Drone Photographers Use Pexels
If your goal as a drone photographer or videographer is to earn an income from the content you create, you’ll want to expand your brand reach as much as possible. Pexels is a free platform that allows you to upload your original content so others can view and download it.
For drone photographers and videographers willing to give away some of the content they create for free, Pexels is an ideal method to expand your reach.
In order to upload content to Pexels, you need to create an account, and when you create an account, your account profile (i.e. your name or company name) is connected to the content you create. Every time a user discovers and downloads your content, your profile name and social links appear on the thank you page. This allows users to make donations and view your Instagram page.
This is exactly how many drone photographers and videographers are generating more brand awareness and expanding their reach – for free! If you’re capable of producing content that’s highly searched and people love, you’ll get more views, downloads, and brand visibility.
How Users Discover Drone Photography and Videography on Pexels
Pexels visitors can easily search for images by region, theme, or profile in the search bar. Content that’s uploaded is tagged with location information, photo description, and photo details like dimensions, aspect ratios, camera, date taken, and more. This allows Pexels to categorize photos and videos into a repository that can easily be searched just like a search engine.
The more views and downloads content has on Pexels, the better the content ranks. In fact, Pexels also leverages a Leaderboard that lists top artists and their media contributions.
Some of the top artists on Pexels are getting billions of views!
Donations From Pexels
When a user downloads an image or video from Pexels, they’re offered to provide a donation to the artist. This is perhaps the most direct method of generating a passive income from Pexels. While some media downloaders are very kind and willing to provide donations, this may not be the most reliable method of a steady-stream income. However, Pexels is an excellent tool for brand awareness.
Brand Awareness From Pexels
When you upload your media to Pexels, your profile name is attached to the photos and videos you create. If you’re uploading amazing drone video footage of a beach in Fiji and a user discovers your content and enjoys it enough to download, they’ll see your name and social channels. If your content inspires them, they may follow you on Instagram. This results in increased brand awareness and will compound over time to help you grow your audience.
Steps for Earning Money and Brand Awareness On Pexels as a Drone Photographer or Videographer
To help you leverage Pexels to the best of your abilities so you can start generating more brand awareness and passive income, take the following steps:
- Capture High Quality Drone Footage: use your drone to capture footage and photos that are high quality.
- Create a Pexels Account: set up a Pexels account. Use your brand or company name, connect your social channels, and enable your account to receive donations.
- Upload Media: upload drone photos and videos directly to pexels. Provide descriptions and details of the location, setting, camera, and more.
- Repeat: continue to repeat the process until you generate more and more brand awareness.
We hope this guide helps you with building an audience as a drone photographer on Pexels and we look forward to seeing your amazing content!
